Quantitative Research Solutions

Immersive methods that go beyond numbers to uncover human motivations, cultural nuance, and authentic experiences.

CSAT+ | Elevating Customer Experience With Precision

A strategic, data-driven framework to decode, design, and deliver exceptional customer experiences.

WHY CSAT+ STANDS OUT?

Insight-Driven & Transparent – Combines rigorous research with an analytics-first approach fully open-source, no black-box algorithms.

Tailored, Not Generic – Recognizes that customers are not one-size-fits-all. Enables customized strategies for distinct customer need-groups.

Scalable Intelligence – Seamlessly integrates with customer databases for predictive modeling and Customer Lifetime Value (CLTV) analysis.

HOW IT WORKS

Measure What Matters
– Capture satisfaction through targeted surveys.
– Analyze key experience drivers using advanced analytics.

Segment by Need
– Apply latent class/Bayesian methods to uncover hidden customer segments.
– Identify need gaps through importance-performance mapping.

Diagnose & Predict
– Use discriminant analysis to pinpoint indicators of differing needs.
– Map insights directly onto your customer database for actionable intelligence.

UNCOVERING WHAT DRIVES CUSTOMER EXPERIENCE

CSAT+ identifies what shapes customer experience through surveys and advanced segmentation techniques like latent class and Bayesian analysis. It maps customer needs by comparing importance and performance, then uses diagnostics to highlight key differentiators linking them directly to your customer database for targeted action.

Consumer Segmentations

Unlock deeper customer understanding by segmenting audiences based on who they are, what they believe, and how they behave.

STRATEGIC VALUE OF CONSUMER SEGMENTATION

Consumer segmentation empowers businesses to deliver targeted marketing, enhance customer satisfaction, and optimize resource allocation. By tailoring communications and promotions to specific audience groups, companies can better meet consumer needs and focus efforts on the most profitable segments, driving both efficiency and impact.

HOW IT WORKS?

  1. Data Collection
  2. Gather relevant customer data from various sources—surveys, purchase history, website analytics, social media, and CRM systems.
  3. Segmentation Criteria
  4. Classify customers based on:
  5. Demographics: Age, gender, income, occupation
  6. Psychographics: Lifestyle, values, attitudes
  7. Behavioral Patterns: Buying habits, channel preferences, engagement frequency
  8. Segment Creation
  9. Group customers into distinct segments that share similar traits and behaviors.
  10. Strategy Development
  11. Tailor marketing strategies, product offerings, and customer experiences to meet the specific needs of each segment.
  12. Implementation & Monitoring
  13. Launch targeted campaigns and continuously monitor performance to refine segmentation and improve outcomes.

UNCOVERING WHAT DRIVES CUSTOMER EXPERIENCE

This consumer segmentation study is driven by the goal of enhancing marketing precision, improving customer satisfaction, and optimizing resource allocation. By understanding distinct customer groups, businesses can deliver more relevant experiences, anticipate needs, and focus efforts on the most profitable segments.

Usage And Attitude Study

A foundational approach to uncovering how consumers interact with the category driven by their habits, attitudes, and underlying motivations.

THE IMPORTANCE OF USAGE ANG ATTITUDE STUDY

This approach offers a neutral and immersive way to uncover not just product usage, but also the motivations and decision-making processes behind consumer behavior. It moves beyond economic factors to reveal the attitudinal segments that shape how people interact with a category.

HOW IT WORKS?

The study combines in-home, detailed interviews with pre-interview diaries to capture authentic usage patterns. This dual method enables the construction of a comprehensive market framework and allows for the identification of emerging trends over time. Specific respondent groups can be recruited to dive deeper into particular segments or behaviors.

WHAT DRIVES IT?

At its core, the study is driven by a desire to understand the “why” behind consumer actions. By focusing on attitudinal constructs and real-life context, it delivers rich insights that fuel idea generation, strategic planning, and opportunity evaluation through tools like workshops and menu-driven software.

Consumer Landscaping

We uncover real-world behaviors and motivations through immersive, context-driven research—fueling smarter decisions and innovation.

THE IMPORTANCE OF CONSUMPTION LANDSCAPING

This approach is ideal for categories influenced by context, offering a dynamic lens through the 5Ws framework—who, what, when, where, and why/why not. It uncovers triggers and barriers that extend beyond the category itself, helping brands identify positioning and product development opportunities.

HOW IT WORKS?

Participants engage in diary-keeping over 5–10 days to document various consumption occasions. These insights are then deepened through diagnostic, detailed interviews, allowing for a nuanced understanding of product characteristics and consumer behavior.

WHAT DRIVES IT?

The method is driven by the need to capture contextual shifts in consumption and uncover actionable insights for innovation. It supports strategic decision-making through detailed reporting and a menu-driven software tool that helps evaluate new opportunities.

Brand Health Tracking | Post Ad Test

To optimize brand performance, we track and evaluate marketing impact through focused, modular research.

WHY IT STANDS OUT?

It offers a 360° view of brand, communication, and media performance using a modular, issue-based approach tailored to marketing intensity.

HOW IT WORKS?

Through primary research either dip or continuous—we assess brand health and ad effectiveness, examining copy quality, media spend, and channel interactions.

WHAT DRIVES IT?

The goal is to identify key drivers of brand equity and purchase behavior, enabling smarter, more efficient marketing decisions.

Concept / Product Testing

We test concepts and products early and post-launch to ensure they resonate with consumers and perform well in the market.

WHAT IS CONCEPT  / PRODUCT TESTING?

This approach reduces risk by identifying consumer acceptance, attitudes, and purchase intent. It goes beyond surface feedback, using diagnostic analysis to uncover specific areas for improvement—ensuring stronger market performance.

HOW IT WORKS?

Concepts are evaluated through attribute ratings, while products are tested in both controlled environments (CLT) and real-life settings (HUT). This dual setup captures both ideal and practical responses.

WHAT DRIVES IT?

A phased process—from concept development to market release—ensures each stage is aligned with consumer expectations and competitive benchmarks, guiding smarter investment and product decisions.

Plug & Play: Concept Screening Test

A fast, efficient way to screen and shortlist concepts early in the innovation process.

WHAT IS IT?

It’s built on the 3S principle—Speed, Simplicity, and Strength—using a balanced design to avoid respondent fatigue and deliver clear, actionable results quickly.

HOW IT WORKS?

Concepts are tested via a tablet-based survey using six standardized questions (e.g., relevance, uniqueness, purchase intent). Responses are scored using the RUC Index and plotted in a 2×2 matrix to identify value drivers, volume drivers, niche warriors, and concepts to drop.

WHAT DRIVES IT?

The method is driven by the need for quick decision-making in early innovation stages. It provides a single performance score and visual output that simplifies comparison and prioritization across multiple concepts.

Mystery Shopping

Mystery shopping provides a real-world lens into customer experience and service quality—without disrupting operations.

MYSTERY SHOPPING CONCEPT

It delivers unbiased, firsthand insights by using trained shoppers who interact with staff as typical customers. This method captures authentic service delivery and adherence to brand standards.

HOW IT WORKS?

Mystery shoppers visit retail, hospitality, or financial service locations to assess frontline performance, compliance, and customer interactions. Observations are compiled into detailed, actionable feedback.

WHAT DRIVES IT?

The goal is to enhance customer satisfaction and operational efficiency by identifying strengths and gaps in service. Insights support targeted training, coaching, and continuous improvement.

Get in Touch With Us

Whether you have questions, need support, or want to explore opportunities—our team is just a message away.

Email

info@auroraresearch.consulting

Phone

+63 2 7000 3512

Address

Unit 706, Tower 3, PITX
#1 Kennedy Road Tambo, Parañaque City, Metro Manila, 1701, Philippines